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A clothing label exploring the themes of creative identity through everyday uniforms. Made for creatives on-and-off the clock.

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TEE

CREWNECK

HOODIE

We are a clothing label based in sunny Los Angeles. We make everyday wear for creatives on and off the clock.

What if creatives are truly interwoven into our social fabric? What would that look like? It all started as an (inside) joke, but now we have taken it seriously. Sitting at the intersection of fiction and truth, we explore the themes of creative identity through everyday uniforms, playing with vernacular, context, irony, juxtaposition, and homage. Underneath all that, these uniforms of fictional entities reflect a glimpse of the truth of the creative class—our identity, beliefs, pride, mindset, perspectives, and everything in between. They feel like something from a familiar yet distant alternate universe.

AAPI-OWNED

Support local AAPI-owned small business; your orders are packed with love.

WASTE REDUCTION

Our products are made on demand instead of in bulk to reduce overproduction.

SIZE INCLUSION

We offer a wide variety of sizes to the best of our ability, ranging from XS to 5XL.

CHARITY DONATION

We contribute to projects that remove carbon dioxide (CO2) from the atmosphere.